The program Internet & New Media cultivates high-quality composite applied-talents with solid theoretical foundation of news dissemination, accompanied by abilities in new media thinking, content production and communication, new media operation and management, applying big data and AI technology, analyzing network public opinion and research and judgment. Graduates find seats in news media organizations, major platform websites, e-commerce enterprises, digital marketing communication agencies, investigation and consulting companies, advertising companies, film and television production companies, government departments and other enterprises and institutions.