The program Marketing strives to cultivate applied professionals equipped with innovative thinking, integrity, and marketing expertise, who will engage in new media operations, brand strategy development, marketing planning and market research within enterprises, public institutions, and government agencies. Career pathways for graduates include roles in new media management, marketing strategy formulation, brand development, market analysis, copywriting strategy, channel management and operations.
Core Courses:
Marketing, Management, Creative Thinking Training, Introduction to Artificial Intelligence, Digital Marketing, Consumer Behavior, New Media Marketing, New Retailing, Short Video Live Marketing, Community Marketing, Private Domain Traffic Marketing, Market Research and Forecasting, Big Data Marketing, Brand Planning, Marketing Planning.
Address: Nanfang College, Guangzhou, No. 882, Wenquan Avenue, Conghua District, Guangzhou
Zip Code: 510970
Contact Number: 020-61787368
Admission Consultation: 020-22326212
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