This program Big Data Management & Application is a newly established one designed to align with the brand new Big Data Era, with the objective of training professionals represented by big data analysts, R&D engineers and architects. It aims to develop students who fulfill the requirements of the national 'new business' strategy by mastering fundamental theories in computer science and technology, management, and data science. Students acquire essential knowledge in mathematics, management, and computer science while becoming proficient in utilizing big data technologies to enhance management practices and decision-making processes. The primary focus lies on big data application analysis and management decision-making, emphasizing the cultivation of students' practical application skills.

Core Courses:

Management, Economics, Statistics, Python Programming, Database Principles and Applications, Management Information Systems, Java Programming, Data Structures, Big Data Platform Fundamentals, Data Collection and Management, Data Mining, Big Data Visualization, Big Data Governance and Security, Data Asset Evaluation and Trading, Machine Learning and Artificial Intelligence, Social Network Analysis, Personalized Recommendation.